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Sr. Dir, Marketing Research

Company: DIRECTV
Location: Bell Gardens
Posted on: November 16, 2022

Job Description:

DIRECTV is seeking a Sr. Director of Marketing Research to join the Research Department at DIRECTV, which conducts market research, explores consumer insights, and tracks competitive intelligence. This strategic leader will possess deep knowledge of DIRECTV's businesses, video competitive landscape, and emerging trends. In this supervisory role, the Sr. Director will drive a culture based on teamwork, collaboration with accountability, and intellectual curiosity to lead and manage a team of primary researchers. Additional key responsibilities of this role include:Manage collection, storage, and application of market research to align with business strategy and objectives.Interface with multiple teams across DIRECTV to understand insights and data on priority topics (e.g., viewership analytics, customer value analysis) for inclusion in synthesis initiatives.Lead efforts to craft storylines based on insights and recommendations, build compelling presentations, and socialize findings to senior leaders.Partner cross-functionally to translate consumer and competitive insights into practical marketing and execution plans.What you'll need to be successful:Bachelors/Undergraduate Degree required; MBA preferred10 years of experience working in market research or consumer insightsStrong set of research skills and first-hand experience applying cutting edge qualitative and quantitative techniques to a variety of marketing issuesStrong analytic and fact-based decision-making skillsInnate curiosity and ability to connect insights and gain inspiration from disparate sourcesOutstanding written and oral communication skillsCollaborative working style and strong listening skills, with ability to incorporate multiple viewpoints into discussions and decision makingClient service orientation: Ability to establish rapport, credibility and positive working relationship with all stakeholders including suppliers and internal clients at all organizational levelsAbility to troubleshoot and resolve stakeholder problems/issues/concernsResilient and flexible to changing timelines, requests, and deliverablesStill considering a future with us? At DIRECTV, we're connecting the world with the coolest tech and entertainment. Our people are empowered and thrive in a culture of learning, diversity, and collaboration. Our passion to serve extends beyond our customers to our employees. Our innovation is driven by an inclusive and collaborative environment where your voice is heard, and opportunities are limitless. Go ahead - apply so you too can join the #WeAreDIRECTV movement.This is a remote position that can be located anywhere in the United States. #LI-RemoteA career with DIRECTV comes with big rewards: This position can earn between $127,965 - $232,415, not to mention all the other amazing rewards that working at DIRECTV offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here.This position is subject to the DIRECTV COVID-19 Vaccination Policy. Click here for additional information.Apply today!

Keywords: DIRECTV, Bell Gardens , Sr. Dir, Marketing Research, Other , Bell Gardens, California

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